Things that caught my eye this month

Creative inspiration for the advertising professional | November 2020

John Kovacevich
3 min readNov 30, 2020

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This holiday brand film from Burberry

This brain-melting Spotify-meets-Netflix-meets-Silicon-Valley running-tracker thingy from BBH that blurs all sorts of lines

These holiday-office-party sculptures for Miller Lite

This paper-craft animation ode to classic video games

This not-all-all dystopian story about a girl paying her way through college by naming Chinese babies 🤦🏻‍♂️

This alt take on the new G-Suite icons (which I have trouble distinguishing, too)

This author who hid a short story in signed copies of his book

This interview with animator and director Anna Matzaris

This reminder that advertising isn’t really competing against advertising

These drones that made the world’s largest billboard

This new campaign that skewers and celebrates commercial “best practices” as the same time

This boneheaded move of firing your viral TikTok star

That monolith in Utah that everybody’s talking about has disappeared (but at least Southwest got a good tweet out of it and this artist got a pretty savage editorial cartoon)

This (hopeful?) take that brands are increasingly seeking indie shops

The annual John Lewis Christmas spot features a variety of different animation styles (including Anna Mantzaris, whose interview appears above)

This design-a-Herman-Miller-chair-out-of-a-champagne-cork contest

This Beats by Dre brand film asks, “you love Black culture, but do you love me?” plus these follow up spots that extend the campaign

This look at how McDonalds is leaning into “purpose”

These “Covid Surge Black Friday Deals” gifs

This shape-shifting dance film

This new (eyebrow pun FTW!) Dan Levy campaign for Verizon

These goofy social posts for Nike

This Hasselhoff infomercial

This late-night-show TikTok inspired Thanksgiving musical (for you musical theater nerds out there)

This Louis Vuittton outdoor in NYC

This Pixar-esque campaign for overweight pets

These gorgeous Thanksgiving dishes

This doppeldrinker cardboard cutout idea for Jose Cuervo

This new holiday ad with Tierra Whack from Apple

This interview with embroidery artist Danielle Clough

This Allbirds demo that reminds us that product demos can still be great

This designer who spent two hours making iPhone icons and made himself $100K in six days

This reminder from an ad legend that broadcast advertising is still incredibly important to what our industry is supposed to deliver for our clients

This holiday ad from Xfnity featuring Steve Carell as Santa

This thread (read the replies) of movie theater moments where the audience went nuts

This New Yorker cover

This new campaign for Covered California from my DC colleagues

This look at why age-gender demos survive when much of the marketing world wants to move on

This new site from Oreo that lets you customize your cookie

This gibberish song from the 1970s that I’d never heard before but I love the story and the video (Update: my friend Scott actually put it on a spot a few years ago!)

Previous things that caught my eye: Early 2019 | Late 2019 | Early 2020| June 2020 | July 2020 | August 2020 | September 2020 | October 2020

ABOUT THE AUTHOR

John Kovacevich is a creative director in San Francisco. He publishes a weekly newsletter with bits of creative inspiration, just like the stuff above. You can see the newsletter here and subscribe if you’d like.

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John Kovacevich
John Kovacevich

Written by John Kovacevich

husband, father, writer, ad man, occasional actor

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