I wrote a personal note to all my LinkedIn connections. Again.

What I learned from my year-long 2022 New Year’s Resolution

How many people did you write?

How long did it take?

You just copied and pasted the same message over and over again, right?

What about all the randos that you’re connected to?

What was in your note? Was it just a sales pitch for your new agency?

How many people replied?

What was different this time?

Any lessons?

1. Say it.

2. From professional to personal.

3. Ritual matters.



husband, father, writer, ad man, occasional actor

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