How to grab attention and motivate action

Photo by Patrick Fore on Unsplash. While we like this image, we don’t reco writing briefs on an old typewriter.

Get your act together before you start your marketing project

I didn’t make an ad for the “big game” this year, so who really cares about my opinion. Here it is anyway.

Favorites from a year that went on and on and on…

Creative inspiration for the advertising professional | November 2020

John Kovacevich

husband, father, writer, ad man, occasional actor

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store