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John Kovacevich
John Kovacevich

523 Followers

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Feb 13

My 5 Favorite Super Bowl Spots of 2023

The game was great, but great ads were harder to find this year — The Super Bowl is a big frickin’ deal for the advertising world. It’s a high-visibility stage, it requires a massive investment to play ball, and the stakes are huge. It’s also spawned an entire industry of critics — anybody who’s ever spent 5 minutes inside of an ad agency…

Super Bowl

5 min read

My 5 Favorite Super Bowl Spots of 2023
My 5 Favorite Super Bowl Spots of 2023
Super Bowl

5 min read


Feb 12

Small Wonder: The Super Bowl spot that got away

13 years ago I pitched an idea for a “Big Game” ad that still haunts me. This is that spot. — If you work as an advertising copywriter or art director, 99.9% of your ideas never see the light of day. It’s the nature of the gig. You come up with a million ideas, you share the best with your creative director, and they kill many of them. Others get whittled…

Super Bowl

8 min read

Small Wonder: The Super Bowl spot that got away
Small Wonder: The Super Bowl spot that got away
Super Bowl

8 min read


Jan 31

Layoff Lessons & Job Search Advice

Put yourself at the center of your career. Put your prospective employer at the center of your job search. — The recent spate of layoffs has been brutal and doesn’t show signs of slowing down anytime soon, especially if you’re in tech, advertising, media, or adjacent fields. It’s been heartbreaking to read so many posts on LinkedIn from people who were blindsided. While I wish we weren’t in the midst…

Layoffs

3 min read

Layoff Lessons & Job Search Advice
Layoff Lessons & Job Search Advice
Layoffs

3 min read


Jan 27

This headline sounds like an idea pitch created by AI

So I asked AI to create a bunch more with the same formula — This headline in AdAge caught my eye this week: Rami Malek Meets Catherine Deneuve in Cartier’s Glossy Ad Directed by Guy Ritchie Merit of the spot aside (it struck me as sort of meh), the headline made me laugh. It’s the sort of lazy Mad Libs let’s-throw-a-bunch-of-celebs-together that passes as…

Advertising

6 min read

This headline sounds like an idea pitch created by AI
This headline sounds like an idea pitch created by AI
Advertising

6 min read


Jan 4

I wrote a personal note to all my LinkedIn connections. Again.

What I learned from my year-long 2022 New Year’s Resolution — Eight years ago, at the beginning of 2015, I made a New Year’s resolution to write a personal note to every one of my LinkedIn contacts. It was a giant pain in the butt AND oddly rewarding. Plus, the article I wrote about that experience got a lot of attention. …

LinkedIn

7 min read

I wrote a personal note to all my LinkedIn connections. Again.
I wrote a personal note to all my LinkedIn connections. Again.
LinkedIn

7 min read


Dec 27, 2022

My Top 17 Albums of 2022

End-of-the-year music picks from a middle-aged dad — Here we go! My annual list (year 13!?) of my favorite albums released over the past 12 months. Last year I realized that I was spending an awful lot of time agonizing over rankings for a list that nobody is really waiting for. So instead of worrying about which album…

Best Of 2022

7 min read

My Top 17 Albums of 2022
My Top 17 Albums of 2022
Best Of 2022

7 min read


Dec 16, 2022

My 10 Favorite Ad Campaigns of 2022

Highlights include delightful musicals, a tilting world, great comedy dialogue, and a bevy of can-related campaigns — When you put out a marketing creativity newsletter every Friday, it forces you to keep tabs on all the new ad campaigns that come out each week. Looking back at everything that caught my eye in 2022, here are my top 10 favorites. (Of course, we’re proud of the work…

Advertising

7 min read

My 10 Favorite Ad Campaigns of 2022
My 10 Favorite Ad Campaigns of 2022
Advertising

7 min read


Dec 15, 2022

Agency SOS Update — December 2022

It’s our 18-month-a-versary. Here’s an agency update, some recent WINS and FAILS, and a look ahead to 2023. — Agency SOS has been open 18 months as of today. Since 20% of small businesses fail within the first year and that number jumps to 30% by the end of year two, we’re going to take a minute to give ourselves a little pat on the back. (pat, pat, pat) …

Advertising

5 min read

Agency SOS Update — December 2022
Agency SOS Update — December 2022
Advertising

5 min read


Dec 14, 2022

85 Creative Campaigns That Caught Our Eye in the Second Half of 2022

Creative inspiration for the modern marketer from the past six months — Each Friday, Agency SOS puts out a short email newsletter with three things that caught our eye that week — campaigns, PR stunts, art installations, branded entertainment, and other inspiring bits. Lots of marketers get so mired in the day-to-day on their own brands, they often miss interesting ideas that…

Creativity

34 min read

85 Creative Campaigns That Caught Our Eye in the Second Half of 2022
85 Creative Campaigns That Caught Our Eye in the Second Half of 2022
Creativity

34 min read


Oct 11, 2022

Unlock Your Brand Strategy

Define your “Why,” find your brand voice, and get your stakeholders on the same page — “Brand strategy” might be one of the most overused phrases in marketing. But we run into problems all the time because everybody comes to the table with a slightly different definition. – CMOs and CEOs with different agendas – Agencies pitching ideas that aren’t quite right – The PR folks are telling…

Brand Strategy

3 min read

Unlock Your Brand Strategy
Unlock Your Brand Strategy
Brand Strategy

3 min read

John Kovacevich

John Kovacevich

523 Followers

husband, father, writer, ad man, occasional actor

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